The 10k world record was broken at the 2020 edition of the 10k Valencia Ibercaja by Rhonex Kipruto in an astonishing 26:24.
As such, whilst there are prizes for breaking the course record, we suspect that this will not be the target for most.
The race is an IAAF Gold certified race that is (obviously) run on an incredibly fast course, and in 2019 was rated the best 10k in Spain by the Royal Spanish Athletics Federation.